New music video “Runnin’ Away” for RYKKA

Above you’ll find the third music video collaboration with RYKKA for her track “Runnin’ Way” which we shot in Luzern and Zurich, Switzerland. This baby was also shot by Oliver McGarvey, my long time childhood chum, and the same DOP for Rykka’s “Movies” music video in the glacier.

Hit fullscreen and HD for all that black lamb goodness.

Want some literary material to back it up?

Jordan Miller from BreatheHeavy.com writes:

Got a case of the Mondays? Trying to make sense of President Trump’s anti-Muslim immigration ban? Still hungover from Saturday? Wouldn’t life be easier if we could leave all our troubles behind and run off into the sunset? Let’s take a cue from singer-songwriter Rykka, who evades everything dreary in the latest visual off her recently-released album Beatitudes. In the Brianne Nord-Stewart-directed clip, Rykka lost all fucks: she eats a bowl of cherries, pets a baby lamb, dances in an empty pool “Formation” style and cruises through the countryside in a vintage car. How’s your 2017 going?

Jenna Melanson from Canadianbeat.com quotes me:

We’ve done three music videos together. “Runnin’ Away” was filmed in Switzerland and it was a unique experience to spend time living on Rykka’s farm and travel down the hill to swim in the Zurich lake every day. For two weeks we shot the music videos and edited them. This opportunity of living together fostered a unique collaboration as artists. I don’t think I could repeat those circumstances with just anyone. Beyond talent, Rykka’s vision of who she is as an artist is clear and unfaltering.

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